You may own the most luxurious Orlando holiday property on the planet, but without the right approach to advertising and marketing that Orlando property, you simply will not get the bookings you require. Good marketing skills are the doorway to success in any business, and in the Disney property rental business there is tough competition so it is essential that you get it right.
People buy people before they buy products or services. If you can get a potential customer feeling good about you - you've done it. The holiday business gives you the opportunity to become involved with people from all over the world, exchanging telephone calls and emails, so definitely falls within the 'people' business category.
There are many methods to advertise your Florida Property. Magazines, brochures or newspapers for example. However the cost of a reasonably sized advertisement with photographs of your property is way beyond the budget of most holiday home owners. Even if cost was not a major consideration, would these methods reach your target audience successfully anyway?
A box ad in the Florida property section of a daily newspaper would cost in the region of $300 for a one-day appearance! That same ad with color photographs of your home would cost nearer $20,000!! By using newspapers and glossy magazines for your Florida property advertising, you are ignoring a much wider, highly targeted audience such as you will find with internet advertising. Effective advertising needs to reach as wide and as targeted an audience as possible.
Internet advertising offers a vast number of opportunities that are unavailable with traditional marketing methods and it's considerably cheaper, especially when you consider what you can get for your money.
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Setting up a web site advertising your Orlando property is the ideal advertising medium. The address can be included on all leaflets, flyers or business cards which then gives potential clients the ability to visit your site and get a general ideal of what you are offering. However, setting up your own site does not automatically mean visitors stopping by in their thousands. An un-promoted, or badly promoted website will never be found - internet promotion is big business involving a lot of time and hard work!
People only tend to visit web sites advertising Disney properties if they're seriously looking for a holiday rental - and a good web site will be attracting thousands of these potential clients each week. Good Internet marketing companies actively promote their sites on the major search engines as well as on hundreds of other search engines around the world so you would have an excellent chance of your property being found.
You don't even have to have special knowledge of the internet, as the advertising site could be set up for you. You will be asked to provide a description of your property and the surrounding area, its facilities, a rental tariff , some photographs, and contact details. Having an email address is a real bonus as prospective customers can reach you quickly and cheaply from anywhere in the world.
The benefit of Internet advertising for Disney property, as opposed to a classified ad, is that all the information about the property, plus photographs can be displayed on one page.
Florida Dream Management Company offers a list of websites where owners may offer their homes to the world wide web. Some sites are commission based and some require a fee. Usually the fee based ones allow a trial period to 'test' the water.
Although this is a business and needs to be treated as such, you can still have enjoyment along the way. You have a home in one of the world's top destinations. Enjoy it.
With Florida Dream property management company assisting along the way.
Florida Dream Management Company
Property Management Services Florida
Phone: (407) 791-9442 (407) 668-2391
Fax: (407) 452-0704
Our occupational license number is 99904 and 9970033709